✓ To produce reliable food and keep customer satisfaction at the highest level within the framework of respect for the laws, environment and human health.
✓ To carry out activities to increase the level of education for the continuous improvement of the employees by considering their satisfaction.
✓ To develop and improve its processes in order to become the leading, monitored, innovative company in the sector.
✓ To produce value-added products that add value to consumers and make their lives easier.
✓ To follow all developments related to quality and food safety and to adopt continuous improvement as a principle.
✓ Developing at least one new product every year and presenting it to the market.